Scent Marketing in the Hospitality Industry
With new hotels popping up all over the world and tons of vacation home rental Duftmarketing im Hotelgewerbe for business, it can be challenging for hotel managers to differentiate their properties. Fortunately, a powerful marketing tool has emerged to help them do just that: scent marketing.
Scent Marketing in the Hospitality Industry
The olfactory sense is strongly linked to memory and emotion, making it a great way to evoke specific feelings and connect with consumers. Hotels are embracing this tactic by using distinctive, memorable fragrances to distinguish their brands and create an inviting ambiance for guests.
When guests walk into a hotel, the first thing they notice is often the smell. Whether it’s a calming vanilla aroma or energizing citrus scent, the signature scent sets the tone for the entire stay. It’s important to select a scent that aligns with the hotel brand’s message, location and the ambiance it seeks to create, as well as one that is compatible with cultural differences.
Multiple industries have harnessed the power of scent marketing for years, such as real estate professionals baking fresh cookies during open houses or the “new car smell.” And while taste has always been top priority in food service, the use of subtle scents to showcase a dish’s flavors is starting to catch on. As a result, we’re seeing restaurants, like the famed Grant Achatz eatery in Chicago, use bursts of complementary scents to emphasize each course and drive guest loyalty.…